The Pet Rock Effect: People don't buy "things:, they buy meaning

Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, the personality, and the shared joke that made millions fall in love. We dive into the wonderfully irrational human tendency to buy meaning, not just products, exploring how stories transform the mundane into the magical. From sourdough starters to antique finds, discover why we crave connection and identity in everything we purchase. What truly makes a product unforgettable?